March 1, 2016

 

Many companies are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your company and its capabilities.

When doing a business, it’s critical to do what you are good at; sticking with your core competency is an absolute must.

If you’re great at creating a product,...

February 9, 2016

There is one key difference between B2C and B2B when it comes to SEO. When developing your B2B SEO strategy it’s important to account for these differences. When we talk about B2C website marketing we usually expect the lead time to be short. This can be anywhere from instant (such as an eCommerce store) to a few days (a custom quote online service). This is because a consumer will usually know what they are looking for, know...

November 29, 2015

 

 

With the term Search Engine Optimization (SEO) being widely used, many self-titled “SEO Experts” have popped up, making unrealistic promises and offering guaranteed rankings. Nowadays, you can’t go more than a few hours without receiving some spam email about Search Engine Optimization, or a cold call from an “SEO guru” who can make all your Internet Marketing dreams come true. The best defense against SEO scams is becoming...

November 17, 2015

 

360 Degree Digital Marketing is one of the most popular marketing philosophies around right now – but what does it really mean, and how can you do it?

Well, in short, a 360 degree approach is all about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touch points.

In our latest infographic, we wanted to make it simple, and give you an easy guid...

August 5, 2015

 

We live in a world where one in four people have access to a smartphone. Later this year there will be more searches on a mobile device then at the desk, but why does this matter? It’s now clearer than ever that you can no longer ignore this market share or you are severely limiting your outreach. If you are on the edge of getting a mobile website, or think you don’t need a responsive website, consider these important facts:

 

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August 4, 2015

 

 

This infographic did a great job capturing the rules of the content marketing game from the two most important perspectives: channels and process.

 

I especially like the very first “rule” of the game. Start anywhere. It’s true. There are some hard and fast rules for playing and winning at content marketing – such as only create original content and link to other authoritative, popular content – but it really doesn’t matter wh...

April 21, 2015

 

When people start a blog or website, they all have one thing in common, they want to drive a lot of traffic to their website. There have been thousands of “tutorials” about how to accomplish that, and the ways have been many. But there is still one thing that beats everything else, and that is content. If you continuously add content to your website (regardless if it is submitted by users or not), even if it’s just a new blog...

April 5, 2015

The psychology of Web design: How colors, typefaces and spacing affect your mood

 

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be overlooked when designing content.

 

Over the ye...

April 5, 2015

 

 

Email marketing can drive major sales for an eCommerce business, however, you must first get the customer to open your emails. Email subject lines make or break the customer’s decision to read the email or send it to the trash, so it’s well worth your time to pay attention to them.

 

There are plenty of research-driven strategies that will get increase your chances of driving email opens and driving sales through this mar...

March 30, 2015

When it comes to social media, B2B companies need to focus most on growing their presence on LinkedIn. Having an effective presence on LinkedIn is possible without a serious financial investment. Check out the tips below to get started.

 

1.Create showcase pages

Enhance your LinkedIn presence by using showcase pages. Showcase pages enable you to tout products or services on a separate page off of the company page. From a B2B pers...

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