March 30, 2015

When it comes to social media, B2B companies need to focus most on growing their presence on LinkedIn. Having an effective presence on LinkedIn is possible without a serious financial investment. Check out the tips below to get started.


1.Create showcase pages

Enhance your LinkedIn presence by using showcase pages. Showcase pages enable you to tout products or services on a separate page off of the company page. From a B2B pers...

March 18, 2015


Do you know how to write headlines that convert? Your content is only as successful as the first thing people read. Knowing how to create click-worthy headlines is valuable and should be a part of your business' social media strategy. A great headline will grab the right attention and entice people to read more. 


The below infographic from Quick Sprout has everything you need to know about how to write headlines that convert....

March 17, 2015

2015 is set among us and with that comes a new set of trends and predictions to watch for. They will shape the way you advertise to and engage with your ideal customers. Is your marketing team ready for what's in store? Don't keep making the same marketing mistakes you have been making so far- it's time to adapt and take charge of your business.


Mobile Optimization

Mobile optimization is expected to take a big leap in 2015. Mob...

March 16, 2015


Today there are many cloub based email campaigning solutions available that make it easy for you to setup your account in a few minutes without having the headache of having any email servers like Mailchimp, iContact, Campaign Monitor, Stream Send, Get Response and so on.


Although they sound like a good option they come with their caveats and hidden costs and of course you have just handed over all your contacts to them by up...

March 11, 2015


Many a parent has angrily warned their children "Don't push my buttons!" and of course what they are implying is that the children know exactly what to do to create a certain response, or reaction, from Mom or Dad. When you think about it, isn't it funny that an expression that has been around for generations is so applicable to web design and conversion optimization today? Most landing pages include a button as part of the m...

March 9, 2015


In the last few years, Google has been communicating the need for mobile ready sites. Forward-thinkers are already reaping the benefits of creating a mobile-friendly website. If your company hasn't taken the plunge, Google has publicly stated its intent to make mobile-friendly websites standout in its search results, which may lead to a new ranking factor. Google has always strived for the best user experience and, clearly, m...

March 1, 2015


As the internet becomes the primary source of communication between consumers and businesses, whether it be for social conversation, information provision or sales of products and services, being able to market your business successfully on the web is crucial.



This is particularly true of small businesses or start-ups, who might be utilising trial and error techniques and facing difficulty hitting the spot in their...

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