April 21, 2015

 

When people start a blog or website, they all have one thing in common, they want to drive a lot of traffic to their website. There have been thousands of “tutorials” about how to accomplish that, and the ways have been many. But there is still one thing that beats everything else, and that is content. If you continuously add content to your website (regardless if it is submitted by users or not), even if it’s just a new blog...

April 5, 2015

The psychology of Web design: How colors, typefaces and spacing affect your mood

 

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be overlooked when designing content.

 

Over the ye...

April 5, 2015

 

 

Email marketing can drive major sales for an eCommerce business, however, you must first get the customer to open your emails. Email subject lines make or break the customer’s decision to read the email or send it to the trash, so it’s well worth your time to pay attention to them.

 

There are plenty of research-driven strategies that will get increase your chances of driving email opens and driving sales through this mar...

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