August 5, 2015

 

We live in a world where one in four people have access to a smartphone. Later this year there will be more searches on a mobile device then at the desk, but why does this matter? It’s now clearer than ever that you can no longer ignore this market share or you are severely limiting your outreach. If you are on the edge of getting a mobile website, or think you don’t need a responsive website, consider these important facts:

 

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August 4, 2015

 

 

This infographic did a great job capturing the rules of the content marketing game from the two most important perspectives: channels and process.

 

I especially like the very first “rule” of the game. Start anywhere. It’s true. There are some hard and fast rules for playing and winning at content marketing – such as only create original content and link to other authoritative, popular content – but it really doesn’t matter wh...

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