Planning Social Media Marketing For 2015?
Are you planning your social media marketing strategy for 2015? And wondering which social network is right for you?
Understanding “”where your audience is”” is a building block of social media strategy, that can decide whether your marketing efforts are going to be a successful venture or a waste of time.
So whenever possible, it’s a good practice to base your social media choices on data. Here is an infographic which gives a clear snapshot of the key stats for Facebook, GooglePlus, Twitter, LinkedIn, Instagram and Pinterest, and how to best leverage each platform.
20 million active users (70 million total users)
Social site that is all about discovery
Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
Users are 17% male and 83% female
241 million active users (over 600 million total users)
micro blogging social site that limits posts to 140 characters
largest penetration in the US but spreading slowly and steadily
5,700 tweets happen every second
Social sharing site that has over 1 billion users worldwide
Largest opportunities communicating with consumers in a non-obtrusive way
Users share 1 million links every 20 minutes
200 million active users
Social sharing site all around pictures and now 15 second videos
Many brands are participating through the use of hashtags and posting pictures consumers can relate to
Most followed brand is National Geographic
540 million active users
Social network built by Google that allows for brands and users to build circles
Not as many brands active but the ones that are tend to be a good fit with a great following
25 – 35 year olds are most active
300 Million users
Business oriented social networking site
Brands that are participating are corporate brands giving potential and current associates a place to network and connect
Customer Value Proposition: Power 50% of the world’s hires
79% of users are 35 or older