Planning Social Media Marketing For 2015?

22 Feb 2015

Planning Social Media Marketing For 2015?


Are you planning your social media marketing strategy for 2015? And wondering which social network is right for you?


Understanding “”where your audience is”” is a building block of social media strategy, that can decide whether your marketing efforts are going to be a successful venture or a waste of time.


So whenever possible, it’s a good practice to base your social media choices on data. Here is an infographic which gives a clear snapshot of the key stats for Facebook, GooglePlus, Twitter, LinkedIn, Instagram and Pinterest, and how to best leverage each platform.



  • 20 million active users (70 million total users)

  • Social site that is all about discovery

  • Largest opportunities are in decor, crafts/diy, cooking, health, and fashion

  • Users are 17% male and 83% female



  • 241 million active users (over 600 million total users)

  • micro blogging social site that limits posts to 140 characters

  • largest penetration in the US but spreading slowly and steadily

  • 5,700 tweets happen every second



  • Social sharing site that has over 1 billion users worldwide

  • Largest opportunities communicating with consumers in a non-obtrusive way

  • Users share 1 million links every 20 minutes



  • 200 million active users

  • Social sharing site all around pictures and now 15 second videos

  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to

  • Most followed brand is National Geographic



  • 540 million active users

  • Social network built by Google that allows for brands and users to build circles

  • Not as many brands active but the ones that are tend to be a good fit with a great following

  • 25 – 35 year olds are most active



  • 300 Million users

  • Business oriented social networking site

  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect

  • Customer Value Proposition: Power 50% of the world’s hires

  • 79% of users are 35 or older





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