Today there are many cloub based email campaigning solutions available that make it easy for you to setup your account in a few minutes without having the headache of having any email servers like Mailchimp, iContact, Campaign Monitor, Stream Send, Get Response and so on.
Although they sound like a good option they come with their caveats and hidden costs and of course you have just handed over all your contacts to them by uploading on their servers. After Celebrity photo hack in Apple's iCloud, how safe do you think your data is?
If you're considering a hosted email marketing service for your business then you might want to think again, below is a comparison of why it's better to have your own email campaigning software and server:
What a Hosted Email Marketing Service Really Costs You
Here's a simple example showing the growth of a contact list for a small business over 12 months:
Monthly Pricing Versus Lifetime License
Let's now look at how our mailing solution WMail stacks up against the average hosted email marketing services known in the market. If we plot the total cost over 12 months to maintain the list above, we end up with a chart that looks like this:
Reduce your email campaigning costs while keeping your data safe with you.